Yes Response

With the rising costs of postage, it is important to ensure that money is not being spent in waste by sending communications to contacts or addresses that are incorrect or out of date. Verifying and validating data is crucial in reducing this wastage. Yes Response work closely with our clients to help them to cleanse their existing data. This includes checks against national databases to remove and/or update addresses for those records which have moved home as well as checks to remove the details of contacts that have deceased.

Our in-house telemarketers also complete projects to verify business to business details by telephone. These checks can include the addition of email addresses to records, providing an opportunity for multi-channel communications and enabling contacts to set a communication channel preference. Unlike high volume telesales phone calls, the professional and efficient process of telemarketing maintains your company’s reputation, enhances your data and improves relationships with customers or prospects, and may even trigger a sales enquiry.

If you need help with your data verification and validation, do not hesitate to contact Yes Response today on 01889 561 400 or enq@yesresponse.co.uk to discuss your requirements.

Yes Response are pleased to announce that we have joined the Burton & District Chamber of Commerce, part of the Birmingham Chamber Group. We are looking forward to attending some of the upcoming chamber events and meeting other business members.

Yes Response has had an exceptionally busy first two weeks to the month, with lots of projects completed, including:

• 12,000 A4 newsletter mailings to 8 databases.
• Mailing to 2,000 prospects promoting a finance offer on capital equipment.
• 5,000 DVD collection A5 catalogue mailing.
• 12,000 labels affixed to the inside back cover of an A5 catalogue with a promotional tracking code for customers to quote when ordering.
• Mailed 6,250 health authority A5 newsletters.
• 12,000 quarterly ” What’s On” guides mailed.

As with all companies, our clients are trying to be more environmentally friendly, and we are often asked about biodegradable and recyclable mailing and packaging options. Many companies, however, to not stop to think about the meaning behind these types of packaging and in fact think that they are one and the same.

In reality, biodegradable packaging all goes into landfill, or if it is included with recycled materials, it will contaminate them. Recycled packaging, on the other hand, is 100% recyclable material that can be extracted from general waste and made into many new products such as coloured refuse sacks, plastic pallets, park benches, sign posts, and much more. On all polybag mailings that we distribute, we include a small message to inform users that the polythene is 100% recyclable.

If you need any help with your environmentally-friendly mailings, don’t hesitate to contact Yes Response now on 01889 564100 or enq@yesresponse.co.uk

Yes Response are proud to support Operation Shoebox, a charity supporting UK troops in Afghanistan. The charity organises gift boxes and parcels to be sent out to the troops throughout the year. As part of our work in supporting Operation Shoebox, on Thursday 25th July Yes Response took delivery of a 40ft sea container. This will be sited on our one acre security fenced yard for the next 6 to 8 weeks, before it’s shipment to Afghanistan ready for December. During this time the container, which is the sole UK co-ordination point, will be filled with gift boxes and parcels which will have been generously donated by the public and corporate donations.

The founder of Operation Shoebox, Ian Whiteway, is planning a trip to Yes Response to be here to receive the first donation of 1,200 parcels. Other plans include a graffiti artist who will be visiting to add some artwork to the outside of the container itself. We’ll be posting images and updates of this project as it progresses through to when it leaves for Afghanistan, so keep checking back to see the new developments!

The British Market Research Bureau reports that 75% of customers like receiving special offers via direct mail. To make your direct mailings as interesting as possible, and therefore increase the likelihood of recipients opening and responding to your campaign, it’s important to get your envelope right. Overprinting your outer envelope with a message, design, special offer or branding will make your message more noticeable and increase the probability of your communication being opened and read.
For help in reaching your customers by post, talk to Yes Response on 01889 561400 or enq@yesresponse.co.uk