Database services

Database services

Direct marketing campaigns can only be effective if they’re received by the right people. Poor quality data results in wasted time and effort. With accurate and well-managed data, you can grow your business and improve your customer communications. Yes Response can take the headaches away from your database needs. We can create a new database specially tailored to your company needs or we can manage your existing data, turning it into a valuable marketing asset. Once your database is complete, we can utilise this information to full effect, providing assistance with your direct mail project and¬†response handling¬†needs.

Our database services comprise:

  • Database design and creation
  • Database management
  • Data capture
  • Data cleansing
  • Appending additional details to data, such as email addresses
  • Reporting and analysis
  • Mailing list research/purchase