With Covid 19 having a massive impact on the UK economy and indeed consumer behaviour it’s no surprise that this has had a massive impact on the Royal Mail.
From the Royal Mail’s latest trading update they have released the following data;
The number of addressed letters sent this April (March 30-May 3) fell by 33%. Of which only 5% are private correspondence by the public.
An increase in parcel volumes by 31%.
The Royal Mail’s annual turnover was 7.6 billion pounds and was made up as follows ; marketing mail 994 million pounds , letters 2.9 billion pounds and parcels 3.7 billion pounds. These figures pose a massive problem for the Royal Nail as their infrastructure and processes were predominantly geared to delivering letters!
Yes Response clients have understandably paused direct mail (with the exception of Covid 19 related communications), however, as and when the lockdown lifts and economic activity begins to recover Yes Response are expecting a sudden spike in direct marketing campaigns.
With conferences, exhibitions, regional meetings being out of bounds for the foreseeable future, “Zoom” conferencing has become the adopted alternative. In response to this one of our clients wanted to ensure delegates had the opportunity to participate with an after-events drinks party @ the Zoom Inn!
Yes Response have created a postal hotel mini bar gift pack. We sourced the products, made up the gift packs and despatched them to the delegates as a surprise a few days in advance of the event; for a fraction of the cost of those from a hotel mini bar!!!!
Yes Response can provide bespoke solutions according to budgets and conference themes. Snacks and drinks can be replaced or supplemented with branded merchandise/gifts.
Let Yes Response take away the logistical headaches and provide a timely and cost effective solution for your upcoming new format events hospitality.
With lots of businesses and industries temporarily closed, our trusted network delivery partners are still performing to exceptional high standards, with no delays in deliveries.
For one of our clients we were tasked with delivering bulky and heavy branded products to their key distribution partner outlets across mainland Europe. From despatch to 12 delivery addresses via road was achieved within two working days cost effectively. This enabled our client to ensure all parties had consistent branded materials available to launch their new products and services promptly.
If you require a timely and cost effective distribution of promotional material to your distribution outlets, let Yes Response submit a fully costed proposal which removes all the associated headaches. We can also provide a promotional campaign kit collation service-including the printing and sourcing of all the materials.
Yes Response have just completed a large POS collation project for a leading UK bathroom furniture brand. The project involved labelling x 70,850 colour swatches, then collating x 61,600 swatches into 4, 950 sets, then affixing to 4,950 display boards and then collating to make 550 POS boxed sets ready for use in retail /trade outlets.
If you have a complex small scale or large scale POS or promotional kit collation project to be facilitated in a timely and cost effectively way without the hassles, let Yes Response submit a costed proposal without obligation.
Jennifer our mailing operative and “resident sewing lady” has used her skills by making face masks for our employees-with a choice of fabrics to choose from.
In recognition of her efforts and generosity in making these, Yes Response will be making a donation to Captain Tom’s 100th Birthday Walk for the NHS. Tom has raised a staggering 27 million pounds as of today.
Yes Response are working safely and respect protocols during this crisis enabling us to support our clients and their customers during this difficult period. Yes Response salute the sterling efforts of all workers and carers who are keeping the UK population safe, fed and supported.
During this crisis, Yes Response have provided a comprehensive range of direct marketing support services for our clients in a time sensitive and cost effective way. Tasks have included;
Print/personalise/mail on demand to the tenants of a housing associations. Urgent communications, referencing safety and emergency repairs; newsletters and information on home delivery food provisions. Mailings were fulfilled same day to 4000 tenants. Personalised mail formats were A5 postcards, A4 2pp newsletters and adhoc bespoke letter mailings to housing developments where a particular issue may have risen.
Taking first line calls for clients who had to suspend their business operations and required us to handle their calls and forward messages/opportunities to the correct channel / contact/distributor.
Mail order catalogue for the “senior generation”, receiving multi channel orders , order processing 100- 120 orders per day with same day fulfilment. We have never fulfilled so many jigsaws!!
If your business or organisations needs direct marketing support services during this Covid 19 crisis, please ask Yes Response for a costed proposal without obligation. We promise to remove the headaches cost effectively.