Latest News
Anyone for Tennis?
To celebrate Wimbledon and David’s birthday Samantha made 12 cakes – which looked amazing and tasted amazing too!
Minimising postal costs to support client campaigns
Yes Response have taken on a project to mail a sports cap to 200 employees for a company sponsored walk in multiple locations throughout the UK and the EU. To ensure the lowest postage costs were incurred, Yes Response sourced letterbox friendly bespoke packaging which ensured the sports caps maintained their shape.
Yes Response provides fully costed proposals without obligation ensuring clients achieve a cost effective, eco-friendly and impactful solution for campaigns, so please don’t hesitate to contact us.
Improvements in postal delivery performance identified by Ofcom
Ofcom the postal regulator has confirmed that the Royal Mail performance levels have disappointingly dropped in the 12-month period to the end of March.
The target is 93% for first class mail (next day delivery), yet only a performance of 76.5% was achieved. Likewise, with a target of 98.5% for second class delivery (within three days), only a slightly better performance of only 92.2% was achieved.
Royal Mail have acknowledged they are part way through a modernisation programme and must accelerate their delivery performance. Yes Response monitors all our client mailing campaigns from posting out to receiving our “seed copy” and in most instances we receive these in the set timelines, however regional performances do vary. Yes Response and its clients recognise the importance and impact/visibility of postal based direct marketing campaigns in the era of digital overload!
Hospice raffle ticket campaign mailing solution
Yes Response have been appointed by a West Midlands based hospice to handle their fund-raising raffle ticket campaign. Yes Response have been tasked with printing the raffle tickets and supporting mailing pack contents and to personalise and mail out to a campaign database of 4,000 supporters in the next week. This project came about through an existing client referral.
If you require a complete print, personalise and mailing solution which is timely and cost effective, please ask for an estimate.
Happy Easter
Yes Response would like to wish a Happy Easter to all our clients, business partners, suppliers and advisers.
We will be closed for Easter on Good Friday and Easter Monday.
Royal Mail innovations
The Royal Mail have created a new postage barcode for the NHS to use when posting out “appointment letters”. This unique barcode will enable the Royal Mail to prioritise these letters irrespective of disruptions to service, to avoid delays in patients receiving these time sensitive/critical communications.
The Royal Mail are rolling out upgrades to existing post boxes. There will be a slot for letters and another larger one for parcels. The “parcel slot “will open when the sender scans the label barcode and provide a proof of posting (which will be powered by solar panels and will be rolled out across the entire nationwide network of post boxes). Initially there will be a pilot scheme of five locations. The last major post box innovation happened in the 1870’s when the green post boxes were painted red to improve their visibility.