Monthly Archives: July 2015


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Yes Response have successfully completed an extremely busy and intensive loyalty programme for one of our clients. It involved proof of purchase verification and handling non valid claims. Over 2,500 proof of purchase redemptions were handled via an online portal and the post. In excess of 3,000 inbound calls were recorded and in one five day period 380 calls were handled. All this sensitive, compliant and confidential work needed handling professionally whilst retaining customer loyalty. The project also involved purchasing 350 iphones and fulfilment to qualifying customers.

Let Yes Response help you with the peaks and troughs of your workloads! Our staff are professionally trained to deal with and develop solutions for your sales and marketing needs.


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Yes Response are experiencing record activity levels in the second quarter of 2015, even busier than the first quarter and exceeding targets!

Yes Response are busier than ever with five new significant client wins in 2015, giving a 20% increase in annual sales. The clients operate in the agriculture, leisure, food snacks, industrial and bathroom market sectors and utilise all of our comprehensive range of fulfilment services.

Yes Response are confident that the final quarter of 2015 will be as busy again.  Clients are demanding a one-stop solution to support their marketing initiatives in a timely and cost effective way.

Use the expertise and skills of Yes Response’s telemarketing team, mail order and e-fulfilment, response handling, POS storage and distribution, lettershop and kit collation, customer satisfaction programmes and database management to support your company sales growth cost effectively.


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Almost nine in ten (87%) of adults are satisfied with the postal service overall.

Those aged over 75 were most likely to state they were satisfied with the postal service (91%). And very importantly some two-thirds of postal users are satisfied with the value for money provided by the postal service (Source: The Ofcom Consumer Experience of 2014 research report).

Yes Response believes the UK Postal Service offers exceptional value for businesses, making a cost effective and accountable marketing tool.




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Mail creates an instinctive value between the sender and recipient.  A recent Royal MailReach research looked into what mail means to consumers and businesses. 39% of consumers said they  had a place in their home where mail was displayed. An average of 23% of mail is shared in the household with 21% of promotions and special offers being shared. A high percent of 57% was put on people feeling valued by mail creating a great relationship between the consumer and brand.

Mail also has an emotional effect with 38% of respondents saying that the contents of the mail can influence how they respond and feel about the sender. Brand awareness can be reinforced through mail in a strong way which is proved by 60% of consumers in the survey stating that the senders brand stays in the mind and is easily triggered. This is also reinforced by the fact that mail on average is kept in the household for 17 days for advertising mail, with door drops, bills and statements lasting for up to 38 days.  This shows how a single piece of mail on entering the household can present multiple opportunities to be seen and remembered for weeks.

Mail makes money and is highly effective at delivering ROI.  To the consumer it is still very much valued and a wanted service creating feelings of emotion and communication.

Yes Response actively promote multi-channel communications to client’s customers and prospects, and still see a long term role for print based direct marketing.


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Amazon announced recently that near- instant delivery would be soon available for thousands of goods, being trialled first in central London with plans to expand into other areas over the next year. Customers must subscribe to Amazon Prime.  If they want delivery within the hour an extra fee of £6.99 is charged.  Customers using this service can also select same-day delivery and choose a two hour slot delivery time.

UK consumers are increasingly using the internet for shopping and expecting retailers to provide more convenient delivery times.  Most consumers have started to expect a three-hour delivery service. A recent survey carried out by Ipsos Research on behalf of Honeywell showed that customers are not willing to put up with poor delivery options. 53% expected delivery within three hours or less and 40% said they would be willing to pay extra for the perfect delivery where they could state where and when they would like to receive their parcel. A major percent of consumers (57%) said that current delivery offered by retailers was not satisfactory and more than half said that the parcel was being delivered at inconvenient times when they were not at home or wrong delivery times were stated.

With online shopping increasing it is critical that companies listen to what the consumer wants to avoid consumers abandoning their online shopping baskets due to poor delivery options.

At the same time John Lewis has decided to now charge a £2 fee for click-and collect orders which are under the value of £30 from the end of next month.  They claim that customers would see that the previously free service is not viable due to the massive logistical operation.

Over the next twelve months Yes Response expect to see further consolidation and changes to delivery costs and services as retailers realise they have to cover their costs whilst retaining customer loyalty.