Monthly Archives: October 2013

A long term temporary storage solution

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Yes Response is sited on a secure one acre plus plot, with a very large yard. A neighbouring business is currently undergoing a rapid expansion programme and they were looking for an immediate extra storage solution with 24 hour, 7 day access within close proximity. We sourced a local supplier and installer of temporary warehouse buildings and within 3 working days an impressive 6,000 square foot building was erected in our yard and fitted out to meet the needs of our neighbouring business, providing them with a prompt and cost effective storage solution.

Increasing levels of online shopping

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Increasing numbers of consumers are finding the internet to be the most convenient method of shopping. In reaction to this increase, businesses must constantly review their delivery methodologies and ensure that they’re providing convenient options for their customers.
eBay have recently announced that shoppers will be able to collect their goods from Argos stores, initially it will be eBay’s top 50 sellers that can use this click and collect service in a 6 month trial before a roll out to all 735 Argos stores. It was back in 2000 that Argos coined the phrase “click and collect” which is now Britain’s favourite way to shop.

With recent safety fears and terrorist threat attacks on shopping centres, there will inevitably be even greater levels of internet shopping in the Christmas period, putting further strains on the delivery logistics. Companies need to ensure that they have plans in place for coping with the increased customer demand during this busy period. Amazon, for instance, has just announced that they will taking on an extra 15,000 workers to ensure that customer orders are still fulfilled in a timely and efficient manner.

Amazon has just been voted the UK’s favourite retailer, beating John Lewis and Marks & Spencer’s for choice, value for money and convenience.

If you need help planning your fulfilment processes, contact Yes Response now on 01889 561 400 or

Exceptionally busy September

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September and the start of October have been exceptionally busy here at Yes Response. These are just a few of the recent projects completed and being undertaken:

  • Mailing of a 14 month wall planner to a database of 12,100 contacts.
  • Collation and despatch of a promotional cube for a UK based international exhibition venue to 600 event organisers.
  • Same day mailing to 2,850 customers to advise of a temporary change to the logistics of orders being despatched.
  • Collation of 3 items in to 1,500 drawstring bag to create gift bags for a sales promotion. These will be fulfilled in response to a promotion taking place across December and January.
  • 1,745 records contacted by telephone to verify contact details and gather email addresses to promote a finance campaign for capital equipment.
  • Collation and shrink wrapping of 4 DVDs and a free promotional item in to 500 DVD sets to support a home shopping channel campaign.
  • Delivery and installation of a 5 metre diameter branded parasol for an event.
  • 2 day exhibition event support which included facilitating the timely delivery and return collection of an exhibition display stand and promotional literature to an event 240 miles away.

Royal Mail Floatation

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Today (Friday 11 October) sees the controversial flotation of the Royal Mail plc, valuing the business at £3.3 billion. Only time will tell whether this has been a success for the government and tax payers, not to mention the trade unions and of course the consumer.

The changing methods of media consumption

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The way that we consume information is constantly changing with the increasing introduction, progression and adoption of digital versions of traditional media.

For instance Lloyd’s List, the world’s longest running business newspaper, has been in print since 1734. The title has now announced, however, that they will be abandoning their print edition and becoming fully digital after recent statistics have shown that only 2% of readers now use the print edition. This follows on from other popular print titles such as Auto Trader magazine, once the bible for anyone looking for a second-hand car, which ended its print edition in March of this year.

In contrast, the national newspapers are struggling to make the shift to online, with intense competition including a vast range of content that is available for free.

The way that we choose to consume media and information will continue to change, but in a business market the most important aspect is to react to demands of consumers, providing information in the way that suits them. And in customer communications, Yes Response find that it is important to provide the customer with a choice, allowing them to indicate their preferred method of communication, whether that be posted printed material, email or telephone.

If you need advice on the best methods of communicating with your customers and prospective customers, contact Yes Response today on 01889 561 400 or