Monthly Archives: May 2020


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With Covid 19 having a massive impact on the UK economy and indeed  consumer behaviour  it’s no surprise that this has had a massive impact on the Royal Mail.

From the Royal Mail’s latest trading update  they have released the following data;

The  number of addressed  letters sent this April (March 30-May 3) fell by 33%. Of which only 5% are private correspondence by the public.

An increase in parcel volumes  by 31%.

The Royal Mail’s  annual turnover  was 7.6 billion pounds and was made up as follows ; marketing mail 994 million pounds , letters 2.9 billion pounds and parcels 3.7 billion pounds. These figures pose a massive problem for the Royal Nail as their infrastructure and processes were predominantly geared to delivering letters!

Yes Response clients have understandably paused direct mail (with the exception of Covid 19 related communications), however, as and when the lockdown lifts and economic activity begins to recover Yes Response are expecting a sudden spike in direct marketing campaigns.


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With conferences, exhibitions, regional  meetings being out of bounds for the foreseeable future, “Zoom” conferencing  has become the adopted alternative. In response to this one of our clients wanted to ensure delegates had the opportunity to participate with an after-events drinks party @ the Zoom Inn!

Yes Response have created a postal hotel mini bar gift pack. We sourced the products, made up the gift packs and despatched them to the delegates as a surprise a few days in advance of the event;  for a fraction of the cost of those from a hotel mini bar!!!!

Yes Response can provide bespoke solutions according to budgets and conference themes. Snacks and drinks can be replaced or supplemented with branded merchandise/gifts.

Let Yes Response take away the logistical headaches and provide a timely and cost effective solution for your upcoming new format events hospitality.


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With lots of businesses and industries temporarily closed, our trusted network delivery partners are still  performing to exceptional high standards, with no delays in deliveries.

For one of our  clients we were tasked with delivering bulky and heavy  branded products to their key distribution partner outlets across mainland Europe.  From despatch to 12  delivery addresses via road  was achieved within two working days cost effectively. This enabled our client to ensure all parties had consistent branded materials available  to launch their new products and  services promptly.

If you require a  timely and cost effective distribution of  promotional material  to your distribution outlets, let Yes Response submit a fully costed proposal  which removes all  the associated headaches. We can also provide a promotional campaign kit collation service-including the printing and sourcing  of all the  materials.