Monthly Archives: July 2013

Supporting Operation Shoebox

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Yes Response are proud to support Operation Shoebox, a charity supporting UK troops in Afghanistan. The charity organises gift boxes and parcels to be sent out to the troops throughout the year. As part of our work in supporting Operation Shoebox, on Thursday 25th July Yes Response took delivery of a 40ft sea container. This will be sited on our one acre security fenced yard for the next 6 to 8 weeks, before it’s shipment to Afghanistan ready for December. During this time the container, which is the sole UK co-ordination point, will be filled with gift boxes and parcels which will have been generously donated by the public and corporate donations.

The founder of Operation Shoebox, Ian Whiteway, is planning a trip to Yes Response to be here to receive the first donation of 1,200 parcels. Other plans include a graffiti artist who will be visiting to add some artwork to the outside of the container itself. We’ll be posting images and updates of this project as it progresses through to when it leaves for Afghanistan, so keep checking back to see the new developments!

van-container

The enjoyment of receiving special offers in the post

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The British Market Research Bureau reports that 75% of customers like receiving special offers via direct mail. To make your direct mailings as interesting as possible, and therefore increase the likelihood of recipients opening and responding to your campaign, it’s important to get your envelope right. Overprinting your outer envelope with a message, design, special offer or branding will make your message more noticeable and increase the probability of your communication being opened and read.
For help in reaching your customers by post, talk to Yes Response on 01889 561400 or enq@yesresponse.co.uk

envelopes

Busy second quarter

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Yes Response has had a very busy second quarter this year, with lots of projects completed. These are just a few examples, produced against tight deadlines and cost effectively:

  • 7,500 charity fundraising mailing packs.
  • 10,000 housing association quarterly rent statement and newsletter communication.
  • 8,000 steam rail holiday mailing.
  • Email campaign to promote an event our client was exhibiting at, with reports provided on open rates and click through rates.
  • Compiling 300 press packs in 9 different languages for an international press event.
  • Poly-wrapped 45,000 leaflets detailing waste and recycling collection days, which were then boxed and labelled according to 20 different collection day rotas for a local authority.
  • Co-ordinated the collation of dealership signage and point of sale material and despatch to 24 worldwide locations. This included export documentation and timely and cost-effective delivery options.
  • Telemarketing activity for a furniture retailer to a selection of hotels to verify contact details and identify spending budgets and purchasing intentions.
  • Support the organisation of a worldwide dealer conference through the production of welcome and goodbye letters for over 2,000 delegates, confirming all details and travel arrangements for their visit. This complex project included many letter permutations, including 8 language variations and delivery to 3 hotels over 12 rotations.

These activities have kept us very busy at Yes Response with projects ongoing throughout the holiday period. We also wish everyone that is taking a well-deserved summer holiday break an enjoyable time. If you need help with any of your marketing response projects on your return, don’t hesitate to contact us on 01889 561400 or enq@yesresponse.co.uk

Reliance on the postal service

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In a recent report by Ofcom, ‘The availability of communication services in the UK’, findings suggest that many people still rely on the postal service as an important means of communication. The report finds that the UK postal service is highly valued by both businesses and households, with almost all businesses using the postal service for delivery or receipt of goods, sending invoices or marketing. Residential customers expect the volumes of mail that they send to decline over the next few years, but say that there will always be some items that can only be sent by post.

At the same time, Royal Mail is introducing a new system, initially to its top 47 business customers, that will allow businesses to track letters. New barcode technology will enable scanning of barcodes on envelopes at various points in the delivery process, up to the postman’s bag. When this system is rolled out, it will allow businesses to track deliveries throughout the delivery chain and will be an important tool in improving efficiency and customer service, providing more exact dates for delivery of marketing campaigns.

For help in reaching your customers by post, talk to Yes Response on 01889 561400 or enq@yesresponse.co.uk

Customer delivery experience is key

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As online shopping continues to grow, the key aspect in encouraging repeat custom is getting the delivery experience right. In fact, in IMRG’s (Interactive Media in Retail Group) ‘UK Consumer Home Delivery Survey 2013’, 74% of respondents said that a good delivery experience following purchase from a retailer would encourage them to shop with that retailer again. The survey also indicates that with almost 50% of households running the risk of no one being at home to accept a delivery, ‘click and collect’ solutions are becoming increasingly popular.

In fact, in line with its increasing popularity, Royal Mail and the Post Office have just announced that they are working together to launch the UK’s largest ‘click and collect’ network later this year. Around 10,500 branches will take part in the new service, with some branches extending opening hours so that parcels can be collected outside of working hours.

If you require help with your e-fulfilment projects, get in touch with Yes Response today on 01889 561400 or enq@yesresponse.co.uk

We completed the JCB Mud Run!

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The Yes Response team successfully completed the JCB Mud Run this weekend. It was a wonderful event, supporting a great cause – over £40,000 was raised for the NSPCC. We arrived at JCB World Headquarters in Rocester at 7am on Saturday morning eager to get started – so eager in fact, that we were the first team to arrive! After registering our run started at 9am and we completed the 5 mile course in 1 hr 40 mins. We wore our clean, white Yes Response t-shirts which, as can be seen in the pictures didn’t stay very white!

A big thank you to JCB and the organisers for a very fun (and very muddy!) day.

mud-run

Yes Response’s JCB Mud Run team – David Hanley, Andrew Sims, Emma Darby and Kirsty Gasston