Monthly Archives: July 2021

INCREASING RESPONSE RATES

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One of clients had undertaken an ongoing “how are we doing” email to their new customers, they were disappointed with the engagement and response  rates. Yes Response created a cost effective and user friendly postal survey. Immediately the response rate increased by 150%.  A postal communication is user friendly, and genuinely gives an impression that the client is investing in his customers and wants a meaningful engagement; (there is recognition that an email has cost nothing to produce and doesn’t vanish from your screen). The recipient can then engage and complete the survey  at a time to suit, and or easily pass to someone within the organisation who may be more relevant to provide feedback.