Monthly Archives: May 2018
Today marks the commencement of the EU’s General Data Protection Regulation (GDPR) which replaces the Data Protection Act of 1998.
A recent guide for GDPR for Marketers: The Essentials’ – the DMA state the following:
“The General Data Protection Regulation (GDPR) mirrors the DMA’s long-held view about the need to place people at the hearth of everything we do – and echoes our commitment to a code that enshrines five key principles which marketers should follow:
- Put your customer first
- Respect privacy and meet your customers’ expectations
- Be honest, be fair, be transparent
- Exercise diligence with data
- Take responsibility, be accountable.”
Is your database out of date, limited or non-existent? Let Yes Response build you a successful marketing tool, a cleansed or new database to improve your prospective customer loyalty and long term profitability.
Recently for a client’s annual conference we were tasked with the collation and making up of 1400 delegate goody bags. This involved receiving supplies direct from fifteen exhibitors, collating the goody bags and delivering direct to the exhibition registration desk in Liverpool, all within 24 hours.
Ever more clients are requiring a one-stop solution for their projects, print procurement and the sourcing and procurement of complex packaging supplies to ensure campaigns are completed and distributed in ever shorter lead times.
If you need support for your events, promotions, kit collation and distribution or mailings contact Yes Response, we promise to remove the headaches and deliver a cost effective and timely solution. We have a dedicated driver ensuring everything is delivered safely and on time, avoiding any delays or losses on route!