Yes Response

On Friday afternoon, one of clients advised us a mailing that needed to be facilitated on the Monday, to promote an exhibition that weekend to 950 existing customers. Due to timings this would ordinarily need to be posted Royal Mail first class. However, we facilitated the digital printing in 4 colour, personalising and posting out within 4 hours same day!  Meaning we were able to save monies by using Royal Mail second class and it would be with the customers one day earlier than originally scheduled. Delivering outstanding turnaround times and cost effectiveness is all part of the Yes Response service offering to our clients.

These are just a few of the recent projects completed.

• Polybagging 45,000 A5 leaflets in 5 days. There were 48 variations which needed to be reboxed and labelled for the client’s own internal distribution.

• Mailing a ‘What’s On’ to 14,000 contacts.

• Re-collating and palletising 14 pallets of low alcohol beer and delivered to a Glasgow distribution centre with an allocated time slot.

• 400 records contacted by telephone to verify contact details and email addresses for a new mailing sector for a capital equipment distributor.

• 2 day exhibition event support which included sameday collation and deliveries of promotional giveaway bags due to an overwhelming demand at an event 120 miles away.

• Printing 95,000 A5, 16pp leaflets in 4 colours.  Mailing 15,000 copies and facilitating 3 time sensitive deliveries to magazine printers as a loose insert, all within 5 working days.

• Data capturing and analysing coupon redemptions in response to a mailing campaign.

Research commissioned by Royal Mail and conducted by The Institute of Practitioners in Advertising (IPA) Databank found that consumers are very clear that mail and email have different qualities which make them suited to different types of communication.

• 51% of those surveyed said they prefer companies to use a combination of both mail and email to communicate with them
• More than three times as many people (57%) said receiving information from businesses in the mail made them feel valued, compared with email (17%)… this is an increase of 31% since 2007
• 56% of those surveyed said they spend time reading mail, an increase of 22% since 2007
• Almost twice as many people (56%) said mail grabs attention, compared with email – 31%
• And 55% of people surveyed said they believe communications through the post delivers a brand impression… with only 25% saying the same was true of email.

After 14 years of loyal service to Yes Response, Maureen Claypole, a mailing operative, has decided to retire.

Having processed millions of mailing packs and promotional kit collations, Maureen has earned her right to a long, healthy and happy retirement with her husband Graham.

A leaving presentation and luncheon for all Yes Response personnel was held at The Bull’s Head, Repton.

Demand for goods ordered online but collected in stores could soon be growing at a faster rate than home delivery ordering, as consumers embrace so-called “click and collect” services.

According to figures from strategy consultants OC&C, the volume of UK non-food sales made via the internet for collection in store, will increase by 33m parcels this year, compared with 2013, on a par with the increase in units for home delivery at 36m.

OC&C forecasts that in 2015, growth in the volume of units ordered online but collected in store will overtake that for home delivery for the first time, increasing by 53m parcels, year on year, compared with a rise of 38m parcels for home delivery.

“Click and collect is the biggest growth channel potentially now, (growing) faster even than home delivery,” said Michael Jary, a partner at OC&C.

Non-food click and collect remains small.  OC&C puts it at 11 per cent of the UK market by volume this year, but forecasts that it will reach 30 per cent of the market by 2017, equivalent to compound annual growth of 60 per cent between 2012 and 2017 compared with just 5 per cent for home delivery.

Britain leads the way in both food and non-food click and collect, although the channel is growing quickly on both sides of the Atlantic.

For consumers, it can be more convenient than waiting at home for a delivery.  For retailers, the model can improve the economics of selling via the internet, particularly in grocery, where with online shopping the store is forced to do much of the work traditionally carried out by the shopper.

Despite the largest proportional price rises over the past three years, the UK is still one of the cheapest countries in which to send a standard sized domestic letter.

• It costs 60p to send a First Class standard sized letter in the UK, the same price as in China.
• Among our European comparators, it is only cheaper to send a letter with the same dimensions in Ireland (49p) and Poland (46p).

These were amongst the findings of Ofcom’s International Communications Market Report, which examines take-up, availability, price and use of communications services across the world’s major countries.

The report also reveals that a higher proportion of online UK adults send invitations, greeting cards or postcards in comparison to other countries surveyed.