Yes Response

We’d like to say a big welcome to our two new members of staff here at Yes Response – Ginny and Emma.

Ginny (pictured on the left) has joined us as a telemarketing administrator and will be undertaking follow-up outbound calls for one of our client’s prospective business-to-business customers. This will include the verification of contact details and assessing each prospect’s level of interest in the products and their purchasing cycles.

Emma joins the team as an Administrator and will be handling and processing telephone orders on behalf of our clients, completing the daily postal and courier documentation for the high volume of items we despatch and inputting data for customer satisfaction programmes.

The first quarter here at Yes Response has been an extremely busy one. Some of the key projects that have been completed include:

• A large mailing for local attraction Trentham Gardens to send out their latest What’s On leaflet, letting people know of all the latest events that will be taking place.
• A number of mailings for our housing association clients, including notices of rent increases, rent statement letters and rent cards.
• Database verification on behalf of a client to manually update their 28,000 customer records.
• The co-ordination and distribution of 8,000 DVDs to a network of 34 UK dealer locations and 19 worldwide dealer locations.
• The quarterly statement mailing for a regional credit union, going to 6,000 customers.

Yes Response would like to congratulate our client, The Trentham Estate, on being selected as a finalist in the Large Visitor Attraction category in the biggest tourism awards scheme in the country – the VisitEngland Awards for Excellence. This is a great achievement, especially given the high number of applications for this year’s Awards, and we wish them luck at the final in May.

Our client Move it or Lose it provides a range of exercise DVDs that have been specifically designed for older or less mobile people who want to continue to stay fit and active at home. Yes Response facilitates the distribution of these exercise routine DVDs with orders received via phone, online orders or by mail order.

The campaign has become incredibly successful recently, following some editorial coverage in a consumer magazine. This has seen telephone orders for the DVDs suddenly increase from approximately 200 to 300 per month to over 1,200 orders in a period of 2 weeks.

With no prior warning of this sudden increase, Yes Response has responded immediately, scaling-up resource on this campaign to handle the additional telephone orders and continue to despatch all orders on the same day that they are received, exceeding the customers’ expectations.

When managed and handled properly, telemarketing can be an incredibly powerful tool. Many companies send out brochures or mailings to customers or prospects and do not follow up these communications. By following up these communications with the right telemarketing approach, namely a low pressure conversation that builds the relationship, telemarketers can be instrumental in converting prospects to customers or securing additional sales. Telemarketers can be effective ‘salesmen’, but with a non-aggressive approach that helps to create and identify the opportunities and leads for the sales team.

The success of this approach has been proved by Yes Response in the work that we undertake on behalf of our clients. For example, our telemarketing work for E H Hassell and Sons Ltd, a supplier of equipment in the waste and metal recycling sector, has made an accountable and significant contribution to sales through identifying potential sales opportunities following a mailing. These opportunities are then forwarded to the client’s sales team who provides quotes for machinery, and further follow-up telemarketing activity is then undertaken to seek feedback on these quotes, helping to convert these leads to sales.

Yes Response currently have 2 job vacancies for the roles of Administrator and Part-time telemarketing administrator. For more details visit www.yesresponse.co.uk/jobs