Yes Response

Yes Response spotted a great article in the Financial Times recently. Robert Shrimsley discusses the role of fulfilment centres in online purchasing. We thought that this was a very accurate description of the fulfilment services offered by Yes Response (especially the part about elves singing merry songs!). It’s a great article and we highly recommend visiting FT.com to read it.

Yes Response would like to wish all of our clients, suppliers, friends and advisers a very happy and prosperous 2013. For those of you that we’ve not yet seen this year, we look forward to seeing you soon and we especially look forward to welcoming those of you who have not yet visited our new premises, The Hub.

Yes Response are enjoying the Christmas spirit in our new premises – The Hub. We’ve put up our Christmas decorations including some new solar Christmas lights on our tree in front of the building (solar powered in line with our environmental policies).

Yes Response have nominated the NSPCC as the receiver of our Christmas 2012 donation.

We’re wishing a very Happy Christmas and a Prosperous New Year to all our clients, suppliers, friends and advisers. Let’s hope 2013 proves to be a successful year for everyone in these economically challenging times.

Yes Response has successfully completed a mailing for a new client – Jessica Spice. The company offers a range of products to spice up your love life.

We distributed the new catalogue and flyer promoting Jessica Spice’s comprehensive range of entertainment DVDs. Thankfully our mailing personnel are broadminded in the mailing packs we collate and mail out!

Yes Response have lots of Christmas activities for our clients starting from next week. To name put a few, we’ll be:

• Mailing Christmas cards to a client’s customers across Europe
• Collating and despatching 80 gift hampers to another client’s customers
• Collating wall planners, desk diaries and desk pads to a clients UK distributors

In addition, for one client, we have coordinated the distribution of calendars to 50 worldwide destinations – this involved complex customs documentation and ensuring a cost effective and timely delivery, as well as several variations in both design and language!

Yes Response has just completed a large and complex data inputting project for one of our agricultural clients. This complex project involved management of the receipt of questionnaires completed by farmers and growers via multiple channels; inbound freepost envelopes, fax, and email.

We received and data inputted over 1,500 records, which are time sensitive and take an average of 15 minutes each to data capture. The vital and complex information gathered through this project gave our client an insight into customers’ current and future buying intentions for their products and services.

Yes Response appointed an internal ‘gatekeeper’ to monitor responses and contact the customer in cases of missing information to verify and qualify data. We were also tasked with despatching a small thank you gift to those customers who opted to complete the data capture online.

In the completion of this project we found that inbound postal replies proved to be the preferred method of participation, closely followed by online form submission and then fax. This really demonstrates the importance of giving your customers multi-channel options for participating in such feedback tasks to maximise response and gain important data to inform your business decisions.