Yes Response

A recent report by the Direct Marketing Association has shown that the direct marketing industry grew by 7% in 2012. UK businesses reported an increase in spending on direct marketing of 7% to nearly £15.2 billion.

This increase in spending on direct marketing activities is largely due to UK companies being able to attribute 23% of their total sales to direct marketing. With further economic uncertainty in 2013, it’s very encouraging to see these increases, and the positive impact of customer communications and fulfilment solutions on sales figures.

If you would like any assistance with increasing your sales through direct marketing activities, contact Yes Response today to discuss our comprehensive range of customer communications services – call 01889 561 400 or email enq@yesresponse.co.uk

As online retailers continue to see increasing sales, especially with the growing popularity among consumers shopping via smartphones and tablets, they need to ensure that as an online business they are not overlooking the role of offline channels of communication with their customers.

Depending on the market sector and the target audience, an important offline communication for many customers is a printed catalogue. Many online retailers do not use catalogues as they prefer customers to purchase online. It is important, however, to ease customer purchase in any way possible, and we find that these printed items do drive visitors to websites, and that these customers still purchase online.

Many online retailers offer only one contact method to their customers and potential customers – email. At Yes Response we find that our customers greatly benefit from additionally having customer carelines so that customers can ask questions about products or their existing orders and get an answer immediately. This greatly increases customer satisfaction and the likelihood of repeat custom. An option to place an order offline is also important to some target audiences, so online only purchasing options can potentially mean lost custom.

At Yes Response we are experienced in providing offline support for online retailers, including product storage and order fulfilment, catalogue despatch and inbound telemarketing. If you’re an online retailer that needs advice or support on using offline channels effectively, contact us now on 01889 561 400 or enq@yesresponse.co.uk

We were very pleased to attend the inaugural event for our client Norwegian Cruise Line’s new ship – Norwegian Breakaway. The new ship is the third largest cruise ship in the world and is 1/3 mile long and can carry 4,500 passengers. And we understand that an even larger ship is now under construction.

The event took place aboard the ship at dock in Southampton prior to its journey to its home port of New York. We’d like to thank Norwegian Cruise Line for inviting us to the event, and say that we had a fantastic time – David Hanley, our managing director was even lucky enough to meet Ellie Simmonds on board! We wish the Norwegian Breakaway and Norwegian Cruise Line every success.

Yes Response are pleased to be working with one of our clients to support the organisation of their worldwide dealer conference. The conference will bring together over 2,000 delegates from around the world to stay in one of 3 hotels and attend a variety of events.

Yes Response are producing the welcome and goodbye letters for all delegates. The welcome letters confirm all details for the individual’s stay and provides them with their bespoke agenda for the conference. The departure letters thank the delegates for attending and confirm their flight details and the arrangements for transportation back to the airport.

This is a complex project that will be carried out over the course of 3 weeks. There are many permutations, including 8 language variations, and our data and mailings teams are working hard to ensure that each delegate’s letter will be at the right hotel at the right time and contains the bespoke details for their stay at the conference.

So if you require any assistance with your customer communications when planning an event, do not hesitate to contact us on 01889 561 400 or enq@yesresponse.co.uk

Yes Response have put a team of 4 together to take part in the local JCB Mud Run that’s coming up at the end of June! And the rest of the Yes Response team will be coming along to support us. We’re ready to get extremely muddy to raise some money for charity and have a good laugh in the meantime – and hopefully we’ll have some good pictures to share with you too!

If you feel like joining us with your own team, you can register on the JCB Mud Run website.

Yes Response are pleased to be supporting the Donna Louise Children’s Hospice Trust with their fundraising. This Staffordshire based charity provides a range of specialist care and support services for children with a shortened life expectancy and their families.