Yes Response

Following the annual conference of the Communication Workers Union, the group has decided to restart the “Keep the Post Public” campaign which was initially run in 2010 and 2011 before Parliament passed the Postal Services Act which essentially laid down the framework for privatising Royal Mail.

Huge debate is still going on as to whether privatisation is the right move for the postal service. The Government coalition passed the enabling legislation last summer to allow the sale of Royal Mail in an effort to modernise the UK’s service provider as mail volumes decrease.

At Yes Response, we support the “Keep the Post Public” campaign and don’t wish to see privatisation of Royal Mail. There may be criticisms of the service provided, but overall it is important to remember the great cost-effectiveness of sending items across the country using our postal service. Deregulation often results not in the intended competitiveness and increased service offerings, but rather in a much poorer service for customers – we need only to look at the utilities companies to see this. At the same time, however, Royal Mail does need to become more commercial and ensure that they are not only doing what they need to in order to be profitable and enable ongoing investment, but are focusing on their customers and responding to the industry’s needs.

Of course, with the ever-increasing popularity of online shopping, e-commerce companies continue to grow and expand, and of course an efficient postal service is key to their success.

Yes Response has just completed the first phase of a Groupon campaign for TIS Media. The company’s DVD, The Complete Photography Course is being offered at a reduced price through the discount voucher site for a limited period. The first phase of this campaign has generated in excess of of 1,600 orders for the photography DVDs. Yes Response has fulfilled all of these orders the same day, sometimes completing up to 400 fulfilments in a single day. This has far exceeded Groupon’s delivery guidelines of 10 days.

We’d like to say a big welcome to our two new members of staff here at Yes Response – Ginny and Emma.

Ginny (pictured on the left) has joined us as a telemarketing administrator and will be undertaking follow-up outbound calls for one of our client’s prospective business-to-business customers. This will include the verification of contact details and assessing each prospect’s level of interest in the products and their purchasing cycles.

Emma joins the team as an Administrator and will be handling and processing telephone orders on behalf of our clients, completing the daily postal and courier documentation for the high volume of items we despatch and inputting data for customer satisfaction programmes.

The first quarter here at Yes Response has been an extremely busy one. Some of the key projects that have been completed include:

• A large mailing for local attraction Trentham Gardens to send out their latest What’s On leaflet, letting people know of all the latest events that will be taking place.
• A number of mailings for our housing association clients, including notices of rent increases, rent statement letters and rent cards.
• Database verification on behalf of a client to manually update their 28,000 customer records.
• The co-ordination and distribution of 8,000 DVDs to a network of 34 UK dealer locations and 19 worldwide dealer locations.
• The quarterly statement mailing for a regional credit union, going to 6,000 customers.

Yes Response would like to congratulate our client, The Trentham Estate, on being selected as a finalist in the Large Visitor Attraction category in the biggest tourism awards scheme in the country – the VisitEngland Awards for Excellence. This is a great achievement, especially given the high number of applications for this year’s Awards, and we wish them luck at the final in May.

Our client Move it or Lose it provides a range of exercise DVDs that have been specifically designed for older or less mobile people who want to continue to stay fit and active at home. Yes Response facilitates the distribution of these exercise routine DVDs with orders received via phone, online orders or by mail order.

The campaign has become incredibly successful recently, following some editorial coverage in a consumer magazine. This has seen telephone orders for the DVDs suddenly increase from approximately 200 to 300 per month to over 1,200 orders in a period of 2 weeks.

With no prior warning of this sudden increase, Yes Response has responded immediately, scaling-up resource on this campaign to handle the additional telephone orders and continue to despatch all orders on the same day that they are received, exceeding the customers’ expectations.