Yes Response

It is rumoured that the US postal service will be ending deliveries of letters on Saturdays. A worrying thought for those of us that plan the timely delivery of mailings to customers.  If this proposal goes through in the US, how long might it be before Royal Mail decides to follow suit  here in the UK?

Currently, it is said that the proposal is only applicable to letters and parcels will continue to be delivered on Saturdays. This must have meant a huge sigh of relief for many companies and their customers. It’s difficult to imagine hour growing e-commerce could successfully continue if there were no deliveries on a Saturday. Especially with many consumers eager to receive items over the weekend when they are more likely to be in to receive them.

One of Yes Response’s clients, a chocolate manufacturer, has been busy actively appointing more stockists. We work closely with our client to ensure that when a new retailer signs up, we promptly distribute a retailer starter pack to them. These packs include retail point of sale units and promotional material for the retailer to use in-store, as well as a box that contains an initial supply of each of the 12 different types of chocolate, yummy!

If you need support to ensure that your stockists receive your point of sales materials promptly, let us take away the headaches of the process for you – contact us to discuss your requirements. Just call us on 01889 561 400 or send an email to enq@yesreponse.co.uk.

One of our clients is in a great position as a growing company and have recently be able to invest in expanding their sales force, employing several new team members. The additions to the sales team have meant a restructure in the sales force areas, an important change that needed to be communicated to the company’s customers immediately.

The market sector within which the company operates is very hands-on and generally is not desk-based, so it was crucial that these changes were also communicated via a printed mail pack. Customers were sent a personalised letter detailing the changes along with a business card for the applicable contact that the customer could keep to hand and a laser printed colour newsletter updating them on the latest news from the company. The mailing was completed and posted same day to 1,400 contacts.

This mailing highlighted the importance of choosing the correct channels of communication when relaying important information to an audience. If these customers had been contacted solely via email, many would have missed this important information, so a postal mailing was vital.

If you need to contact your customers with some important information, let us take away the headaches of the process for you – contact us to discuss your requirements and for advice on communicating your information effectively. Just contact us on 01889 561 400 or enq@yesreponse.co.uk.

Yes Response are currently working on a complex mailing communication for one of our clients’ clients, a housing association. The association needs to communicate with all of their housing tenants to inform them of an upcoming annual rent increase. The project involves many different data files being imported, checked and collated into a master mailing file. The printed items include a personalised letter that is hand matched with a further two personalised documents. The type of tenancy determined the variable contents of the communications pack. Attention to detail is key in this project, and it must also be completed in a timely manner to ensure compliance with legislation.

Yes Response can take away the headaches for you in any mailing, no matter how complex. Just contact us on 01889 561 400 or enq@yesresponse.co.uk to discuss your requirements.

We have just completed a complex and extremely time sensitive Valentine’s Day mailing to 7,000 recipients. Our client, a design agency, had planned and designed a campaign for their university client to communicate with prospective students. They needed the communication to land on Valentine’s Day.

We worked closely with our client and the printer to get all of the 7,000 cards printed, which were name personalised, and then hand matched these with the addressed envelope and mailed out within 4 working days. All the cards needed to arrive with their recipients on Thursday 14th February – if it landed early, or even worse if it arrived late, the impact of this timely mailing would have been lost. As on all projects we complete, we also included a number of seed copies to 4 regional addresses to monitor the timely arrival of the communication.

So if you have a time sensitive and personalised communication to be produced, don’t hesitate to contact us on 01889 561 400 or enq@yesresponse.co.uk. We promise to remove all the headaches from these projects.

We recently let you know about an article in the Financial Times regarding fulfilment. Well, it seems that this is a topic of interest for the FT, as we were interested to see another article last week – this one focusing on Amazon’s newest fulfilment centre. This article was of particular interest to us here at Yes Response as the fulfilment centre in question is based in Rugeley, only 12 miles away from us here in Uttoxeter.

The article discusses how this fulfilment centre is run and the way that this has effected employment in the local area. It’s a very interesting read, and we recommend that you take a look at it on the Financial Times’ website.

Unfortunately, we’re not on quite the same scale as Amazon, but if you require any assistance with fulfilment Yes Response can help to take away the headaches. Just contact us on 01889 561 400 or enq@yesresponse.co.uk to discuss your requirements.