Yes Response

Today (Friday 11 October) sees the controversial flotation of the Royal Mail plc, valuing the business at £3.3 billion. Only time will tell whether this has been a success for the government and tax payers, not to mention the trade unions and of course the consumer.

The way that we consume information is constantly changing with the increasing introduction, progression and adoption of digital versions of traditional media.

For instance Lloyd’s List, the world’s longest running business newspaper, has been in print since 1734. The title has now announced, however, that they will be abandoning their print edition and becoming fully digital after recent statistics have shown that only 2% of readers now use the print edition. This follows on from other popular print titles such as Auto Trader magazine, once the bible for anyone looking for a second-hand car, which ended its print edition in March of this year.

In contrast, the national newspapers are struggling to make the shift to online, with intense competition including a vast range of content that is available for free.

The way that we choose to consume media and information will continue to change, but in a business market the most important aspect is to react to demands of consumers, providing information in the way that suits them. And in customer communications, Yes Response find that it is important to provide the customer with a choice, allowing them to indicate their preferred method of communication, whether that be posted printed material, email or telephone.

If you need advice on the best methods of communicating with your customers and prospective customers, contact Yes Response today on 01889 561 400 or enq@yesresponse.co.uk

In these challenging times, all businesses need to ensure that they are maximising sales opportunities from customers and prospective customers. If you need help or advice for you and your distributors to maximise all potential opportunities, then please speak to Yes Response as we offer a comprehensive range of customer communications and fulfilment solutions to help you achieve this.

These include database services to set up and/or cleanse your customer and prospect databases, as well as appending additional details such as email addresses. Our varied range of mailing services enable you to cost-effectively and efficiently communicate with your contacts – your own ‘salesman in print’ – whether you want to provide them with an up-to-date catalogue of your products or services, a postcard promoting your latest offers or any other mail item. We also offer email communication management, as many customers and prospects now prefer to receive information via this method.

Telemarketing is also a key tool which proves highly effective for many of our clients. We offer both inbound and outbound telemarketing, along with response handling, market research, mail order fulfilment, customer satisfaction programmes and rewards sourcing and fulfilment.

And of course, unique promotional codes can be implemented in all projects so that campaigns can be monitored and activity attributed to these initiatives.

Speak to us at Yes Response today about our range of direct marketing response services, and how they can help you and your distributors to maximise business opportunities – call 01889 561 400 or email enq@yesresponse.co.uk

professional writing services

With the rising costs of postage, it is important to ensure that money is not being spent in waste by sending communications to contacts or addresses that are incorrect or out of date. Verifying and validating data is crucial in reducing this wastage. Yes Response work closely with our clients to help them to cleanse their existing data. This includes checks against national databases to remove and/or update addresses for those records which have moved home as well as checks to remove the details of contacts that have deceased.

Our in-house telemarketers also complete projects to verify business to business details by telephone. These checks can include the addition of email addresses to records, providing an opportunity for multi-channel communications and enabling contacts to set a communication channel preference. Unlike high volume telesales phone calls, the professional and efficient process of telemarketing maintains your company’s reputation, enhances your data and improves relationships with customers or prospects, and may even trigger a sales enquiry.

If you need help with your data verification and validation, do not hesitate to contact Yes Response today on 01889 561 400 or enq@yesresponse.co.uk to discuss your requirements.

Yes Response are pleased to announce that we have joined the Burton & District Chamber of Commerce, part of the Birmingham Chamber Group. We are looking forward to attending some of the upcoming chamber events and meeting other business members.

Yes Response has had an exceptionally busy first two weeks to the month, with lots of projects completed, including:

• 12,000 A4 newsletter mailings to 8 databases.
• Mailing to 2,000 prospects promoting a finance offer on capital equipment.
• 5,000 DVD collection A5 catalogue mailing.
• 12,000 labels affixed to the inside back cover of an A5 catalogue with a promotional tracking code for customers to quote when ordering.
• Mailed 6,250 health authority A5 newsletters.
• 12,000 quarterly ” What’s On” guides mailed.