DPD our preferred parcel carrier reported this year’s Black Friday event weekend was their biggest operation ever. Over 1.1 million parcels were delivered over the weekend making it double the volume of parcels to last year.

However for retailers it can be quite a different story as what matters to them is how much is sent back and the logistics associated with this. The level of returns is a very important guide to profit margins of the sales. Fashion items along with electrical items have to be cleaned retagged and returned to sale. This process can take weeks and sales volumes generated by Black Friday means returns sometimes can remain unopened until January. Some retailers are studying this problem with customer analysis, qualification for free delivery returns and “Boris” buy on line return in store. Traditional retailers see this option as a way to make their estates work harder.

Some research for the Royal Mail has found out that 60 per cent of online shoppers will not use a retailer again if they have a bad return experience.

Whilst our volume of daily parcel assignments are considerably lower, Yes Response parcel despatches via DPD/Royal Mail and the pallet network run at 8-10 times higher levels in November/December than throughout the rest of the year.

Let Yes Response provide you with a timely and cost effective integrated hassle free fulfilment solution.

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