Yes Response

Yes Response would like to wish a Happy Easter to all our clients, business partners, suppliers and advisers.

We will be closed for Easter on Good Friday and Easter Monday.

The Royal Mail have created a new postage barcode for the NHS to use when posting out “appointment letters”. This unique barcode will enable the Royal Mail to prioritise these letters irrespective of disruptions to service, to avoid delays in patients receiving these time sensitive/critical communications.

The Royal Mail are rolling out upgrades to existing post boxes. There will be a slot for letters and another larger one for parcels. The “parcel slot “will open when the sender scans the label barcode and provide a proof of posting (which will be powered by solar panels and will be rolled out across the entire nationwide network of post boxes). Initially there will be a pilot scheme of five locations. The last major post box innovation happened in the 1870’s when the green post boxes were painted red to improve their visibility.

The state-run postal service provider PostNord in Denmark will end letter deliveries at the end of 2025. Letter posting volumes have declined 90% since 2000 – letter numbers declining from 1.4 billion to 110 million letters annually. These declines have been mirrored across Europe.

Denmark is one of the most “digitised” companies in Europe, thus avoiding the need to post banking statements and local authority communications, with 95% of the population using the Digital Post service. Yet older people are still reliant on physical, postal mail, which will be increasingly more expensive as the numbers have declined.

Denmark’s state-owned postal provider will concentrate on the delivery of parcels, leaving the letter post to private operators following the Postal Act in 2024.

It is clearly evident that the Royal Mail proposed changes are vital to ensure we have a reliable and affordable universal postal service across the country.

Yes Response are pleased to be supporting Comic Relief and Red Nose Day again this Friday, March 21st.

We have arranged a raffle and a breakfast. All proceeds will go this wonderful cause.

Whilst OFCOM, in conjunction with the Royal Mail, finalise the way forward to both protect the Royal Mail and ensure we have a service everybody wants and can afford, it’s worth reflecting on today’s environment.

The number of postal addresses has increased from 28 million to 32 million since 2008.

The volume of letters posted has reduced by almost 70 per cent in the last 20 years, from 20 billion letters annually to a forecast of 4 billion in the next few years.

63 per cent of post is bulk from large institutions.

The Royal Mail revenue from letter posting has reduced by 50 per cent in this corresponding period.

To ensure a sustainable Royal Mail service delivery nationwide for the future, it has proposed first-class letters will be delivered six days a week (90% delivery target for next day) and second-class delivered on an alternate day service, excluding Saturdays (95% delivery target for delivery within three days).

The Royal Mail currently provides a very cost-effective service for bulk mailings, which enables businesses to deliver impactful communications through the post (with digital fatigue, there is an enormous window for creativity and longevity of print based direct marketing).  Yes Response believes the Royal Mail must deliver a reliable and affordable service. We cannot allow a poorer performance to prevail with a higher cost. OFCOM will publish its decisions this summer.

Yes Response are here to support businesses and help maximise opportunities from sales leads. We can facilitate generating sales leads, ensure these prospective enquiries are handled efficiently and ensure the opportunity to conclude a sale is maximised.

Yes Response can provide the following services to support the sales lead generation/conversion process:

• Print, personalise and mail direct marketing campaigns.
• Provide telephone/email customer service – ensuring an initial enquiry is handled promptly and efficiently.
• Sales lead enquiry follow-up calls – ensuring no enquiry opportunity is lost or inadvertently overlooked.
• Distribution channel liaison.
• Product sample fulfilment.
• Customer surveys.

If you want to improve your prospective sales lead enquiry process, please contact Yes Response without obligation for a fully costed and impactful proposal.