Yes Response

Mail creates an instinctive value between the sender and recipient.  A recent Royal MailReach research looked into what mail means to consumers and businesses. 39% of consumers said they  had a place in their home where mail was displayed. An average of 23% of mail is shared in the household with 21% of promotions and special offers being shared. A high percent of 57% was put on people feeling valued by mail creating a great relationship between the consumer and brand.

Mail also has an emotional effect with 38% of respondents saying that the contents of the mail can influence how they respond and feel about the sender. Brand awareness can be reinforced through mail in a strong way which is proved by 60% of consumers in the survey stating that the senders brand stays in the mind and is easily triggered. This is also reinforced by the fact that mail on average is kept in the household for 17 days for advertising mail, with door drops, bills and statements lasting for up to 38 days.  This shows how a single piece of mail on entering the household can present multiple opportunities to be seen and remembered for weeks.

Mail makes money and is highly effective at delivering ROI.  To the consumer it is still very much valued and a wanted service creating feelings of emotion and communication.

Yes Response actively promote multi-channel communications to client’s customers and prospects, and still see a long term role for print based direct marketing.

Amazon announced recently that near- instant delivery would be soon available for thousands of goods, being trialled first in central London with plans to expand into other areas over the next year. Customers must subscribe to Amazon Prime.  If they want delivery within the hour an extra fee of £6.99 is charged.  Customers using this service can also select same-day delivery and choose a two hour slot delivery time.

UK consumers are increasingly using the internet for shopping and expecting retailers to provide more convenient delivery times.  Most consumers have started to expect a three-hour delivery service. A recent survey carried out by Ipsos Research on behalf of Honeywell showed that customers are not willing to put up with poor delivery options. 53% expected delivery within three hours or less and 40% said they would be willing to pay extra for the perfect delivery where they could state where and when they would like to receive their parcel. A major percent of consumers (57%) said that current delivery offered by retailers was not satisfactory and more than half said that the parcel was being delivered at inconvenient times when they were not at home or wrong delivery times were stated.

With online shopping increasing it is critical that companies listen to what the consumer wants to avoid consumers abandoning their online shopping baskets due to poor delivery options.

At the same time John Lewis has decided to now charge a £2 fee for click-and collect orders which are under the value of £30 from the end of next month.  They claim that customers would see that the previously free service is not viable due to the massive logistical operation.

Over the next twelve months Yes Response expect to see further consolidation and changes to delivery costs and services as retailers realise they have to cover their costs whilst retaining customer loyalty.

Yes Response welcomes back Deb Gaunt to join our telemarketing team. Deb worked for Yes Response for over 10 years leaving in 2012 and has been warmly welcomed back to re-join lots of familiar faces and some new faces

Yes Response are helping a sole UK Distributor tasked with increasing their distribution network and ultimately machine sales!  With the Distributor having limited resources Yes Response are assisting by prospecting horticultural dealers across the country.   With our experienced team we are able to find out the correct contact information needed for a new successful database!

Is your database out of date, limited or non-existent?  Let Yes Response build you a successful marketing tool, a new database to improve your profitability!

Yes Response have provided a total cost effective solution for a design company for their client in the financial services sector. The campaign was turned round in a timely manner from sourcing the packaging, printing the mailer to mailing out 2500 mail packs which included a promotional oven glove using packet post. In the words of the design company “lovely finish and top job”!

Let Yes Response deliver you the optimum solution cost effectively!

Yes Response are pleased to be exhibiting at Let’s Do Business on the 25^th June at Uttoxeter Racecourse. This exclusive Networking event attracts hundreds of delegates from a broad range of business sectors. Members from all Chambers across Staffordshire come together at this event to network, make new connections, attend business growth seminars and ultimately do business! With over 700 delegates at the 2014 event, this event is not to be missed.

Visit our stand to discuss how Yes Response can help your business with all aspects of customer communications and fulfillment solutions. We offer a full range of services including mail order and e-fulfilment, literature fulfilment, response handling, POS storage and distribution, lettershop and kit collation, customer satisfaction programmes, databases and telemarketing.