Monthly Archives: February 2021
One of our key clients hosts an industry specific range of events throughout the year, like for most of last year they have had to adapt to online events. Yes Response were tasked with contacting all prospective organisations to gain and email addresses for potential delegates ; (previously we would mail out the conference invites). Whilst gaining this information successfully, and updating contact details we were also able to promote an early bird booking discount for their flagship event; our efforts were acknowledged in generating advanced bookings. Ultimately, there was a booking uplift of 20% on previous year’s attendance! Our client was delighted, and this process will now be adopted for all future events in 2021. Telemarketing is a cost effective and rapid way of gaining information and indeed relaying information in a timely manner.