Using email in conjunction with direct mail

Yes Response is increasing the number of email campaigns that we are sending on behalf of customers. These campaigns are not, however, exclusively via email – we run email campaigns in conjunction with direct mail to support the messaging. Through a number of campaigns with our clients, we have seen excellent response using this strategy. Some campaigns go even further and combine the power of both email marketing and direct mail with outbound telemarketing. This approach, when handled correctly, enables the client to not only put their brand and message in front of the customer or prospect, but also provides an opportunity to seek feedback and engage with the company and the message to a higher degree with the telemarketing personnel.

If you’d like to discuss how combining email marketing with your other channels could work for your company, contact us today on 01889 561 400 or

Posted on: