Today marks the commencement of the EU’s General Data Protection Regulation (GDPR) which replaces the Data Protection Act of 1998.
A recent guide for GDPR for Marketers: The Essentials’ – the DMA state the following:
“The General Data Protection Regulation (GDPR) mirrors the DMA’s long-held view about the need to place people at the hearth of everything we do – and echoes our commitment to a code that enshrines five key principles which marketers should follow:
- Put your customer first
- Respect privacy and meet your customers’ expectations
- Be honest, be fair, be transparent
- Exercise diligence with data
- Take responsibility, be accountable.”
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