Measuring customer satisfaction and giving customers a choice

We are currently working on a new phase of an ongoing project for a long-term customer that measures customer satisfaction through the use of postal questionnaires. In this new phase of activity, we are developing an online version of the existing postal questionnaire. This is enabling us to empower customers to choose the easiest and most appropriate method of completing the survey for themselves. At the first stage, we will provide customers with both the postal questionnaire and a link to the online survey. Customers preferences will be saved so that those who opt for the online survey will no longer receive postal surveys in future, but will be emailed links to online versions.

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