One of our clients is in a great position as a growing company and have recently be able to invest in expanding their sales force, employing several new team members. The additions to the sales team have meant a restructure in the sales force areas, an important change that needed to be communicated to the company’s customers immediately.
The market sector within which the company operates is very hands-on and generally is not desk-based, so it was crucial that these changes were also communicated via a printed mail pack. Customers were sent a personalised letter detailing the changes along with a business card for the applicable contact that the customer could keep to hand and a laser printed colour newsletter updating them on the latest news from the company. The mailing was completed and posted same day to 1,400 contacts.
This mailing highlighted the importance of choosing the correct channels of communication when relaying important information to an audience. If these customers had been contacted solely via email, many would have missed this important information, so a postal mailing was vital.
If you need to contact your customers with some important information, let us take away the headaches of the process for you – contact us to discuss your requirements and for advice on communicating your information effectively. Just contact us on 01889 561 400 or enq@yesreponse.co.uk.
