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Software installed at Yes Response is adding
a new dimension to postcode marketing.
An exciting graphic tool called GIS converts raw
customer data into highlighted map co-ordinates which
have scores of different uses.
GIS - short for Geographic Information Systems - allows
customer and prospect information to be analysed geographically.
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A GIS interpretation of your data will illuminate and clarify,
showing patterns and relationships which are not always apparent
from simple columns of data.
Application areas include segmentation and targeting - showing
the ideal location for example of your next distribution outlet,
or working out the potential of sales catchment areas and providing
help with media planning.
Users are not confined to any particular industry group and
already at Yes Response they are as diverse as the automotive
and agricultural industries.
Do you need to get a greater insight into your marketplace?
e-mail yes response today
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