|
|
 |
Make no mistake. It costs on average six times
as much to acquire business from a new customer as it does to
retain existing business.
Although by no means a new concept, organisations are recognising
this and working towards building their client relationships.
This is where the Yes Response call centre comes into its own,
providing the service customers demands when they demand it.
A
periodic "courtesy call" to existing customers not only promotes
loyalty but also affords an opportunity to identify new requirements.
 |
• |
|
Always
conduct these courtesy calls professionally because an
overtly obvious sales call can disenchant even the most
valuable customers. |
These calls can also resolve any problems before they
begin and start to rankle with customers and help them feel
wanted and remembered.
According to the Chartered Institute of Marketing, an easy,
accessible free customer careline extends this concept
to the incoming call.
It says: "This company wants to talk to you and is willing
to pay for the call to do so."
Yes Response handles both trade and consumer loyalty programmes.
From instant claims made against tokens to loyalty accounts
with redemptions, we can manage your scheme.
This includes mailing letters and monthly statements - dealing
with participants' enquiries - and providing detailed analysis
and reports to our customers.
e-mail yes response today
|
|
|
