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A
beer glass may not be the ideal package to send in the post.
But this was the dilemma faced by a famous national brewer,
and they needed to post thousands of them, as an incentive
to push beer sales through its outlets.
In stepped Yes Response. We co-ordinated everything:
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mailing
promotional support materials to pubs |
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sourcing
cost effective packaging for fragile items |
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administering
incentive targets |
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validating
claims and despatching rewards. |
The whole idea was to take away the hassle from our clients
and to ensure there was no hangover after the event!
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