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The
UK bathroom market leader found out about the value of following
up leads when it hired Yes Response to handle brochure enquiries.
They were originally generated through the promotion of an
0800 number and this led to our building a detailed database
for the first time.
But we also instigated some "added value" of our own. We forwarded
outlet details to prospective customers and then notified
stockists of a sales opportunity in their catchment areas.
The aim was to complete the loop and bring potential
customers as close as possible to making purchases.
Calls were:
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Manned
by a team of skilled telemarketing personnel |
Brochures
were:
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Despatched
the same day as the request with a bespoke letter detailing
stockists and their opening hours |
And at its peak, we handled more than 300 brochure requests
per day. What's more, from the database structure, we were able
to analyse response rates by media, ensuring that the client
was buying media cost effectively and that the cost per response
was in line with targets.
All part of the Yes Response
service.
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